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OgilvyonAdvertising
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20. I predict 13 changes

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2023-09-04 22:18:25
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  • Cover
  • Title Page
  • Copyright
  • Contents
  • 1. Overture
  • 2. How to produce advertising that sells
  • 3. Jobs in advertising – and how to get them
  • 4. How to run an advertising agency
  • 5. How to get clients
  • 6. Open letter to a client in search of an agency
  • 7. Wanted: a renaissance in print advertising
  • 8. How to make TV commercials that sell
  • 9. Advertising corporations
  • 10. How to advertise foreign travel
  • 11. The secrets of success in business-to-business advertising
  • 12. Direct mail, my first love and secret weapon
  • 13. Advertising for good causes
  • 14. Competing with Procter & Gamble
  • 15. 18 Miracles of research
  • 16. What little I know about marketing
  • 17. Is America still top nation?
  • 18. Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach
  • 19. What’s wrong with advertising?
  • 20. I predict 13 changes
  • Reading list
  • Index
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